Since the invention of the internet in 1960, there was an enormous change in the life of everyone. It started to change the lifestyles of the people who got connect to it. Gradually, every industry tries to be on the world wide web. And now everything is just a click away on the internet. With the starting of online shopping, it changed the way people used to purchase totally. And the reason is that it is convenient, time-saving, and many saving through discounts. From groceries to home appliances, you can buy everything to make your living better. But with the spread of Coronavirus (Covid-19), life wasn't easy for businesses. Many have fallen while many have risen.
Sectors That Have Seen Growth or Fall
Due to CoronaVirus
Due to the pandemic situation, many businesses have faced losses. There
are millions of people who have got unemployed due to the shutdown all over the
world. During this tenure, some industries have seen an enormous boom in their
conversion & sales. According to a study, these industries have seen a
growth
- Grocery
& Food items
- Media
- Digital
Marketing
- Online Shopping
- Healthcare
& Pharma
While these are some of the industries that have been going through a
nightmare
- Travel
- Tourism
- Construction
- Education
- Finance
- Advertising
Businesses that were solely dependent on manufacturing were affected
because they can't call on their employees, plus it was difficult for them to
make their business work remotely.
Why Digital Media Got More Trending
Because everyone was looking for the latest news related to the
coronavirus and how it is affecting the world. While a majority of people were
active on social media and video sharing websites like youtube to spend the
spare time because of the pandemic. Another reason was businesses that weren't
on digital media saw an opportunity to become digitalized to capture the
attention of their users available on this platform.
The majority of online shopping websites that were offering food items
saw a boost in their traffic and conversions because people were panic and they
were trying to stock as much as they could because nobody knew when this situation would go.
Which Type of Online Shopping
Websites Grew and Which Decline
At that time, everyone was super worried about what is going to happen
next. Not every business that has a website and active followers got to taste
the boost even some of the industries have face difficulty to run the circle.
Because traveling and logistic companies weren't allowed in most parts of the
globe, that's why many companies face struggling to convert their traffic into
buying customers. Even if the local delivery was working, but stores that also
deal in international shipping have faced difficulty in fulfilling the orders
from other parts of the world. Most of the eCommerce website has seen a decline
in their conversion rate. People move towards coupons, rebates, rewards, and
cashback shopping websites because everyone was looking to save their maximum
cash while purchasing their needs.
What will the Future of Online
Shopping After Covid-19
The year 2020 hasn't been great so far for most of the world. This
pandemic has been a blessing in disguise for the digital world. Now people
prefer to work remotely to maintain social distance to avoid the spread. Maybe
all the marketing efforts won't pay off in the short term, but these will
surely result better in the long run. Because people are now more into online
shopping rather than going to marts and in crowdy markets, so this is the right
time to invest in your planning and marketing when your competitors are
fearful.
PS: Be Safe and Save others from this virus, try to stay indoors. Take
all the precautionary measures to secure yourself and your loved ones.
Note from Author: We love to hear from you share your stats of real-time
experience with our users if you are in the online shopping industry.
Was Coronavirus Blessing in Disguise for Online Shopping?
Ready to know whether coronavirus was a blessing in disguise for online shopping & the digital world? read this blog to reveal either it has grown or fall.
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